Nothing brings out a perfectly workshopped diss like a little cross-industry promotional opportunism.
We were reminded of this fact on Jan. 10, when, in celebration of the 20th anniversary of the show The Sopranos, the HBO Twitter account announced it would dish out Sopranos-inspired nicknames. And you better believe that Twitter CEO and “conversational health” guru Jack Dorsey wanted in on the fun.
“In honor of the 20th anniversary of The Sopranos, I’m handing out Soprano nicknames today,” read the tweet from HBO’s main account. “Who wants one? FYI if you tell me your first name, this is way easier for me.”
Dorsey replied with an emoji of a person raising his right arm, and the word “jack.”
HBO was apparently happy to oblige, and hit the man who was most recently accused of some pretty serious Myanmar-related ignorance with a nickname all his own.
World, meet “Jackie No Edits.”
The nickname references the misguided desire of misinformed people to force Twitter to implement an edit button. This is a bad idea, but an OK burn as far as burns go.
Dorsey, for his part, quickly changed his profile name to “jackie no edits.” And thus, the corporate cycle was complete, and we could all go back to our peaceful online lives.